Motivation in UAE Workplaces: Driving Employee Satisfaction and Impact in Private Sector

Eslam Mobarak
Published 4 weeks ago on 16 October, 2024-176 views
Motivation in UAE Workplaces for Employee Satisfaction and Impact in Private Sector

Motivation in UAE Workplaces refers to the process initiated by psychological or physiological needs that stimulate behaviors aimed at achieving specific objectives. Various theories shed light on how employees find motivation and provide insights into enhancing workplace motivation. This essay examines motivation theories, categorizing them into need-based and process-based types.

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Motivation in UAE Workplaces

Organizations are committed to creating an ideal work environment that boosts employee morale. A thriving workplace fosters innovation and excellence among staff. Successful companies often empower their employees to cultivate their creative skills and push their limits, ensuring that everyone has the right to recognition, promotions, and rewards.

The Great Place to Work Trust Index Survey conducted in 2022 among the top 10 companies in the UAE revealed that 97% of employees believe their organization is a psychologically and emotionally supportive place to work. This highlights the importance of nurturing employees within the workplace. This blog outlines five best practices to enhance employee productivity and motivation in UAE workplaces.

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Need-Based Motivation Theories

Need Based Motivation Theories
Need Based Motivation Theories

These theories focus on intrinsic factors that stimulate, guide, support, and regulate behavior, identifying specific needs that drive motivation. Key theories in this category include:

Maslow’s Hierarchy of Needs Theory

This theory categorizes five fundamental individual needs: security, physiological, social, esteem, and self-actualization. 

Alderfer’s ERG Theory

As noted by Khoshnevis and Tahmasebi, this theory outlines three stages of need fulfillment: existence, relatedness, and growth. Unmet needs drive individuals to seek satisfaction, initially addressing lower-level needs before advancing to higher ones.

McClelland’s Theory of Needs

This theory identifies three learned needs that motivate individuals: achievement, affiliation, and power. Achievement focuses on success and competence, affiliation emphasizes belonging and relationships, while the power need relates to control over one’s work and that of others.

Herzberg’s Two Factors Theory

This theory distinguishes motivating factors—like personal growth, responsibility, and recognition—that contribute to job satisfaction, from hygiene factors such as working conditions, salary, and interpersonal relationships, which can lead to dissatisfaction.

Process Theories of Motivation

Process-based theories focus on how behaviors are directed, developed, sustained, and concluded. The primary categories of these theories include:

Adam’s Equity Theory

This theory suggests that employees experience a decrease in motivation when they perceive an unfair distribution of rewards. However, motivation improves when individuals feel they are treated justly concerning their contributions and efforts.

Vroom’s Expectancy Theory

As outlined by this theory, employees’ motivation increases when they believe that their efforts will lead to improved productivity. Additionally, motivation is heightened when their productivity results in favorable outcomes, and when they receive the rewards they desire.

Skinner’s Reinforcement Theory

Skinner introduced the concept of operant conditioning to describe how behaviors develop as a result of their consequences. This theory categorizes operant conditioning into various forms, including positive reinforcement, negative reinforcement, punishment, and extinction. Positive and negative reinforcements foster strong behaviors, while punishment and extinction generally lead to weaker behaviors.

Locke’s Goal Setting Theory

This theory asserts that motivation is influenced by the establishment of specific, challenging performance goals and the commitment to achieving them. Clearly defined goals serve to guide behavior, and successfully reaching those goals further enhances individuals’ motivation to perform.

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Motivation of Etihad Airways Employees

Etihad Airways employs over 22,000 individuals worldwide, motivating them by offering development opportunities, promoting from within, and fostering a culture of performance, rewards, and recognition. The company implements various employee development initiatives aimed at enhancing staff morale. One notable example is its corporate academy in Abu Dhabi, which facilitates interactive and creative learning through advanced audiovisual technology and wireless capabilities.

Moreover, an internal management program is in place to provide both theoretical classroom instruction and practical job training for managers. The airline further incentivizes its workforce through an array of employee benefits, including ambulance services, workplace childcare facilities, comprehensive medical centers, housing assistance, flight privileges, educational support, and discounts for leisure activities both within the UAE and internationally.

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Enhancing Employee Motivation in UAE Workplaces

Enhancing Employee Motivation in Workplaces
Enhancing Employee Motivation in Workplaces

Achieving high productivity is closely linked to fostering a positive workplace culture. When employees find themselves in a supportive, collaborative, and motivating environment, they feel valued and encouraged, leading to improved performance. Additionally, recognizing their successes and achievements while promoting open communication within the team can further enhance their engagement.

To illustrate this point, a survey conducted by Great Place to Work among employees in UAE companies revealed that 95% of respondents believe that their organizations provide an excellent working environment. Therefore, where employees are happy and satisfied, there is a clear pathway to success and prosperity!

Prioritize Work-Life Balance

Establishing a healthy work-life balance is fundamental to the success of any organization, regardless of the demands placed on employees. Encouraging regular breaks to prevent burnout, offering annual leave, and refraining from contacting employees outside of working hours all contribute to this balance. Furthermore, allowing flexibility in remote work arrangements can enhance productivity, reduce stress, and improve overall well-being.

Foster Employee Development

Offering employees regular training and growth opportunities is vital for skill enhancement and professional development. This can be accomplished by organizing workshops, conferences, and mentorship programs that align with your organization’s goals while also addressing employees’ career aspirations.

When employees receive proper training, they are better equipped to tackle challenges and develop effective solutions to workplace issues. It’s worth noting that you can implement insights from the nine employee well-being programs identified by the top 100 companies to work for. As well as the motivation of employees working in private and public and motivation engagement that determinant influencing intrinsic and extrinsic motivation in Emirates UAE.

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Utilize Technological Advancements Effectively

Technological improvements are embraced in UAE workplaces! Leverage these advancements to automate repetitive tasks and streamline work processes. Providing employees with the right tools and technologies is crucial for achieving outstanding results quickly. This approach allows them to concentrate fully on essential tasks, thereby enhancing productivity.

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Promote Employee Health and Wellness

Prioritizing employee health contributes significantly to a better workplace environment. Encouraging a healthy lifestyle can be accomplished by implementing wellness programs, organizing fitness activities, and offering a variety of nutritious food options. Additionally, promoting stress management techniques and regular physical exercise fosters creativity and innovation. It is also essential to emphasize mental health and overall well-being.

In summary, by adopting these best practices, you can transform your company into an exceptional workplace! There are indeed effective strategies to keep your team highly motivated. Prepare for the upcoming 2024 Best Workplaces lists!

Now is the perfect time for organizations seeking the prestigious Great Place to Work certification to submit their applications and join this esteemed recognition. With the Great Place to Work certification, your business can demonstrate its commitment to employee well-being to potential hires.

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Remote Work for Enhanced Productivity and Motivation in UAE Workplaces

Remote work does not diminish productivity or motivation; rather, it yields the opposite results. A recent study conducted by Michael Page Middle East reveals that many employees who work from home report higher levels of motivation, productivity, and overall job satisfaction.

Approximately 50% of job seekers in Dubai and Abu Dhabi surveyed indicated that their productivity remained unchanged while working remotely, with over 44% of respondents in Dubai believing their productivity increased. In Abu Dhabi, nearly 38% felt their productivity had risen, while the figure for other emirates was just under 32%.

Moreover, remote work did not lead to lower motivation. More than 38% of respondents in Dubai reported feeling more motivated, with a similar percentage of over 38% in Abu Dhabi, and as high as 42% in other emirates.

Employees also expressed a positive outlook regarding job satisfaction: between 42% and 62% of individuals in the UAE reported being just as satisfied with their work as they were before the lockdown, and many experienced even greater satisfaction (40% in Dubai, 13.5% in Abu Dhabi, and 42% in other emirates).

The lockdown initiated one of the largest flexible work experiments in history, and according to survey participants, the experience of remote work was remarkably successful.

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The Importance of Remote Work Opportunities for Employees

Remote Work Opportunities for Employees
Remote Work Opportunities for Employees

The trend toward flexible work arrangements is gaining momentum. According to employees and job seekers in the UAE, remote work is set to become the new standard. Over 60% of the workforce desires the option to work remotely on a full-time basis. In Abu Dhabi, this figure rises to an impressive 70%, while in Dubai and other emirates, 63% and 60% respectively express a strong preference for full-time remote work.

Despite this preference, many employees indicate they would still commute to the office for the majority of the workweek. Specifically, in Dubai, 22% of respondents would opt to work remotely four days a week or more; in Abu Dhabi, this figure is 50%, and in the other emirates, it stands at 20%.

There is an expectation among employees and job seekers that companies will adopt more flexible remote working policies than they did before the COVID-19 pandemic. In Dubai, nearly 73% anticipate this change as a positive outcome of the crisis, while 68% in Abu Dhabi and 74% in other emirates share this belief.

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The Significant Rise of Remote Work

The key question remains: will companies heed their employees’ requests for increased remote work options post-crisis? Before the pandemic, remote working was relatively uncommon, but the COVID-19 crisis compelled organizations to adopt flexible work policies. Research indicates that between 40% and 50% of individuals in the UAE were unable to work from home before the pandemic. Specifically, only 13% in Dubai, 18% in Abu Dhabi, and 15% in other emirates had the flexibility to work remotely.

As a result of the lockdown, there was a significant surge in remote working. In Dubai, over 62% of respondents worked from home during this period, while in Abu Dhabi and other emirates, the figures exceeded 51% and 56%, respectively. The only individuals not working remotely were those without jobs or in positions that did not permit remote work, such as roles in warehouses or other hands-on jobs.

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Goals of Motivation in UAE Workplaces in the Construction Industry

The aim is to gain insights into the connection between motivation and performance among workers in the construction sector, specifically regarding the significance of motivation for achieving high-quality results among construction workers in the UAE.

  • To assess whether employees in the UAE’s construction industry are satisfied with their jobs.
  • To explore the relationship between motivation and the performance of workers.
  • To establish a comprehensive understanding of the motivational factors that affect construction workers, highlighting their importance by reviewing the latest published literature, including books, journals, and articles, and conducting a critical analysis of the perspectives shared by various authors.
  • To investigate the motivating factors that impact managers (such as Project Managers, Resident Engineers, Construction Managers, and Assistant Resident Engineers) and workers (including Project Engineers, Site Engineers, Junior Engineers, Foremen, Laborers, and Storage Keepers) at construction sites in the UAE, while also identifying factors that lead to demotivation.
  • To identify and analyze the different motivational strategies implemented by construction companies in the UAE.

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Motivation and Performance in the UAE Construction Sector

In the UAE, both managers and workers are driven by factors such as work-life balance, the satisfaction of their basic needs, and their understanding of personal circumstances. However, only a small number of workers acknowledged a high salary as a significant motivational factor.

Motivation encompasses both tangible and intangible elements that serve as catalysts for performance. While financial rewards can certainly serve as a motivator, other powerful incentives exist, such as self-actualization, which encourages employees to aim high for the organizations they represent, as well as self-motivation and personal growth.

The primary findings from the survey revealed that motivation plays a crucial role in influencing the work of participants, indicating that money is not the ultimate driver. Importantly, the results underscored that non-monetary motivators have a more substantial impact on both managers and workers.

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What is important in terms of motivating an employee in the UAE?

Aside from work-life balance, the top motivators for employees in the Middle East and North Africa (Mena) region are recognition of work and achievements (47 percent), training and development opportunities (45 percent), opportunities for career advancement (42 percent), and the ability to feel that their work.

What is an example of employee motivation in a company?

Personal appreciation in the form of praise for good work is a simple but powerful technique to boost staff morale. Personal words of recognition demonstrate gratitude for the individual’s contributions and promote continued greatness.

What increases employee motivation at the workplace?

Employee motivation is influenced by ten factors: leadership, corporate culture, career routes, professional development opportunities, recognition, the work environment, flexibility, belonging, work-life balance, and, most importantly, meaningful work.

What are motivations in the workplace?

Motivation in the workplace is defined as something that inspires people to bring their devotion, excitement, high energy level, and innovation to the organization regularly. Employee motivation fosters a desire among employees to produce results to the best of their abilities.


Motivation in UAE Workplaces is a critical factor in enhancing employees’ motivation and job satisfaction. As highlighted by various studies, including Gallup’s research, a positive work environment significantly influences the motivation of employees. By prioritizing strategies that engage and inspire UAE employees, organizations can create a more committed workforce. Collaboration with initiatives like Motivate Media Group can further amplify these efforts, fostering a culture of motivation that not only benefits employees but also drives overall success in the private sector. Investing in motivation is key to a thriving future for both individuals and organizations.

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